FICO option chain
Strikes around the forward, as they were quoted at the close
Data as of 9 November 2026 (end of day)
2026-11-13(4 days)ATM 70.58%±52.82skew +9.42
| Calls | Strike | Puts | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Volume | Open int | Bid | Ask | IV | IV | Bid | Ask | Open int | Volume | |
| — | — | — | — | — | $665.00 | 80.02% | $5.50 | $6.90 | 1 | 0 |
| 0 | 1 | $44.10 | $56.80 | — | $670.00 | 79.35% | $6.20 | $8.10 | 1 | 48 |
| — | — | — | — | — | $675.00 | 79.70% | $7.10 | $9.80 | 3 | 39 |
| 0 | 10 | $37.60 | $49.80 | — | $680.00 | 79.01% | $8.40 | $10.90 | 204 | 2 |
| 0 | 1 | $34.10 | $45.90 | — | $685.00 | 78.78% | $9.50 | $12.70 | 1 | 15 |
| 0 | 10 | $32.90 | $42.80 | — | $687.50 | 76.62% | $9.70 | $13.00 | 5 | 0 |
| 1 | 2 | $30.80 | $40.90 | — | $690.00 | 77.60% | $11.00 | $13.90 | 9 | 9 |
| — | — | — | — | — | $692.50 | 76.91% | $11.00 | $15.30 | 2 | 0 |
| 0 | 1 | $28.10 | $37.00 | — | $695.00 | 75.37% | $10.60 | $16.70 | 6 | 0 |
| — | — | — | — | — | $697.50 | 75.16% | $11.60 | $17.50 | 1 | 2 |
| 9 | 26 | $25.20 | $33.60 | — | $700.00 | 73.92% | $12.10 | $18.30 | 10 | 2 |
| 0 | 4 | $24.00 | $31.00 | — | $702.50 | 71.35% | $12.30 | $18.70 | 1 | 0 |
| — | — | — | — | — | $705.00 | 76.57% | $15.60 | $20.60 | 0 | 7 |
| 22 | 1 | $22.00 | $26.30 | — | $710.00 | 72.78% | $16.90 | $21.70 | 2 | 1 |
| 0 | 1 | $20.50 | $26.50 | — | $712.50 | — | — | — | — | — |
| 16 | 1 | $19.00 | $23.20 | 70.96% | $715.00 | — | — | — | — | — |
| 3 | 11 | $15.80 | $21.30 | 70.21% | $720.00 | — | $20.00 | $27.80 | 2 | 3 |
| 1 | 1 | $14.20 | $19.90 | 72.38% | $725.00 | — | — | — | — | — |
| 36 | 115 | $12.20 | $16.30 | 69.51% | $730.00 | — | — | — | — | — |
| — | — | — | — | — | $735.00 | — | $30.30 | $36.80 | 0 | 1 |
| 0 | 108 | $5.00 | $7.00 | 69.59% | $760.00 | — | — | — | — | — |
Forward $714.85. The 25-delta put carries +9.42 volatility points over the 25-delta call.
2026-11-20(11 days)ATM 68.91%±85.62
| Calls | Strike | Puts | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Volume | Open int | Bid | Ask | IV | IV | Bid | Ask | Open int | Volume | |
| 0 | 60 | $48.70 | $57.50 | — | $680.00 | 69.01% | $16.20 | $20.70 | 195 | 0 |
| 0 | — | $46.90 | $55.70 | — | $682.50 | — | — | — | — | — |
| 0 | — | $45.10 | $55.40 | — | $685.00 | 74.10% | $17.20 | $28.00 | — | 0 |
| 0 | — | $44.40 | $55.40 | — | $687.50 | 72.82% | $18.00 | $28.00 | — | 0 |
| 5 | 35 | $45.10 | $51.40 | — | $690.00 | 69.78% | $19.60 | $25.60 | 89 | 0 |
| 0 | — | $40.80 | $52.00 | — | $692.50 | 70.47% | $19.30 | $28.60 | — | 0 |
| 0 | — | $39.20 | $51.00 | — | $695.00 | 69.93% | $20.10 | $29.40 | — | 0 |
| 0 | — | $37.90 | $48.70 | — | $697.50 | 71.22% | $20.90 | $32.00 | — | 0 |
| 41 | 113 | $36.20 | $48.00 | — | $700.00 | 68.69% | $23.90 | $28.80 | 141 | 25 |
| 3 | — | $35.30 | $46.50 | — | $702.50 | 70.68% | $23.10 | $33.80 | — | 0 |
| 0 | — | $33.70 | $45.40 | — | $705.00 | 67.24% | $24.60 | $31.30 | — | 0 |
| 30 | 66 | $33.40 | $40.30 | — | $710.00 | 69.55% | $28.10 | $34.90 | 101 | 0 |
| 0 | — | $28.80 | $37.30 | — | $715.00 | 66.12% | $28.00 | $36.70 | — | 0 |
| 2 | 71 | $28.80 | $35.60 | 69.13% | $720.00 | — | $31.60 | $40.80 | 225 | 10 |
| 1 | — | $24.30 | $32.90 | 66.34% | $725.00 | — | $33.20 | $43.20 | — | 0 |
| 0 | 67 | $23.90 | $31.50 | 68.78% | $730.00 | — | $38.90 | $44.40 | 80 | 6 |
| 0 | — | $20.50 | $29.50 | 67.34% | $735.00 | — | $37.70 | $48.90 | — | 0 |
| 1 | 42 | $19.70 | $25.50 | 66.26% | $740.00 | — | $44.00 | $52.40 | 535 | 4 |
| 1 | — | $17.00 | $25.30 | 66.92% | $745.00 | — | $47.30 | $55.30 | — | 1 |
| 35 | 92 | $16.20 | $20.00 | 63.93% | $750.00 | — | $49.50 | $58.90 | 177 | 0 |
| — | — | — | — | — | $755.00 | — | $50.00 | $62.70 | — | 0 |
Forward $715.70. Not enough surviving quotes on both wings to measure the skew here.
2026-11-27(18 days)ATM 60.75%±96.60
| Calls | Strike | Puts | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Volume | Open int | Bid | Ask | IV | IV | Bid | Ask | Open int | Volume | |
| 0 | — | $68.90 | $81.30 | — | $655.00 | — | — | — | — | — |
| 0 | — | $62.10 | $74.80 | — | $665.00 | 63.39% | $16.10 | $20.70 | — | 0 |
| 0 | — | $56.40 | $65.30 | — | $675.00 | 62.79% | $18.70 | $24.30 | — | 0 |
| 0 | — | $52.20 | $63.20 | — | $682.50 | 62.59% | $21.20 | $27.20 | — | 0 |
| 0 | — | $50.70 | $59.80 | — | $685.00 | 62.69% | $22.20 | $28.30 | — | 0 |
| 0 | — | $49.20 | $57.80 | — | $687.50 | 62.24% | $22.50 | $29.50 | — | 0 |
| 1 | 3 | $50.50 | $56.60 | — | $690.00 | 61.34% | $24.70 | $28.30 | 2 | 0 |
| 0 | — | $46.50 | $53.60 | — | $692.50 | 59.92% | $22.20 | $31.20 | — | 0 |
| 0 | — | $44.80 | $51.90 | — | $695.00 | 62.01% | $25.70 | $32.40 | — | 0 |
| 0 | — | $43.40 | $50.40 | — | $697.50 | 61.17% | $26.10 | $33.20 | — | 0 |
| 0 | 2 | $38.20 | $53.10 | — | $700.00 | — | — | — | — | — |
| 0 | — | $40.40 | $49.30 | — | $702.50 | 60.93% | $27.70 | $35.90 | — | 0 |
| 0 | — | $39.40 | $46.30 | — | $705.00 | 61.19% | $29.80 | $36.50 | — | 0 |
| 0 | 1 | $38.50 | $46.20 | — | $710.00 | 59.04% | $28.10 | $40.40 | 1 | 0 |
| 0 | — | $34.40 | $43.20 | — | $715.00 | 60.54% | $33.40 | $42.10 | — | 0 |
| 0 | 2 | $33.70 | $41.10 | 62.01% | $720.00 | — | — | — | — | — |
| 0 | — | $30.00 | $37.10 | 59.45% | $725.00 | — | $38.10 | $48.00 | — | 0 |
| 0 | — | $26.10 | $31.70 | 58.66% | $735.00 | — | $43.40 | $54.00 | — | 0 |
| 0 | — | $22.20 | $28.80 | 59.22% | $745.00 | — | $49.00 | $60.50 | — | 0 |
| 0 | 5 | $21.90 | $26.00 | 59.52% | $750.00 | — | $52.40 | $61.80 | 2 | 2 |
| 0 | — | $19.00 | $24.40 | 58.51% | $755.00 | — | $55.50 | $65.00 | — | 0 |
Forward $716.05. Not enough surviving quotes on both wings to measure the skew here.
2026-12-18(39 days)ATM 59.75%±140.52skew +4.21
| Calls | Strike | Puts | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Volume | Open int | Bid | Ask | IV | IV | Bid | Ask | Open int | Volume | |
| 0 | 11 | $108.60 | $121.70 | — | $620.00 | 64.10% | $18.70 | $20.30 | 46 | 1 |
| 0 | 2 | $102.50 | $114.10 | — | $630.00 | 66.14% | $19.50 | $28.10 | 14 | 0 |
| 0 | 19 | $95.80 | $106.40 | — | $640.00 | 62.77% | $23.10 | $25.80 | 32 | 1 |
| 0 | 4 | $88.90 | $98.20 | — | $650.00 | 63.95% | $25.50 | $31.90 | 7 | 28 |
| 0 | 8 | $82.80 | $93.90 | — | $660.00 | 61.33% | $28.50 | $31.90 | 48 | 50 |
| 0 | 7 | $76.50 | $87.40 | — | $670.00 | 60.10% | $29.30 | $36.70 | 4 | 0 |
| 0 | 18 | $72.50 | $81.30 | — | $680.00 | 61.68% | $36.40 | $40.50 | 42 | 1 |
| 0 | 9 | $68.70 | $75.30 | — | $690.00 | 61.83% | $41.10 | $44.90 | 67 | 8 |
| 1 | 39 | $63.70 | $68.20 | — | $700.00 | 59.24% | $41.30 | $49.40 | 47 | 2 |
| 0 | 2 | $54.10 | $65.70 | — | $710.00 | 59.57% | $47.20 | $54.00 | 610 | 8 |
| 1 | 12 | $53.30 | $57.70 | 59.75% | $720.00 | — | $52.10 | $59.90 | 38 | 2 |
| — | — | — | — | — | $730.00 | — | $57.40 | $67.00 | 5 | 0 |
| 0 | 13 | $41.20 | $52.60 | 59.75% | $740.00 | — | $62.30 | $72.40 | 13 | 0 |
| 0 | 3 | $36.60 | $48.80 | 59.42% | $750.00 | — | $70.70 | $78.50 | 10 | 1 |
| 0 | 3 | $35.80 | $42.90 | 59.73% | $760.00 | — | $74.70 | $85.20 | 45 | 0 |
| 0 | 6 | $30.70 | $41.80 | 60.05% | $770.00 | — | $84.60 | $88.10 | 0 | 1 |
| 0 | 50 | $27.70 | $38.10 | 59.83% | $780.00 | — | $88.00 | $98.80 | 17 | 0 |
| 0 | 6 | $23.60 | $32.30 | 57.49% | $790.00 | — | — | — | — | — |
| 1 | 76 | $23.40 | $29.00 | 58.56% | $800.00 | — | $102.00 | $114.00 | 46 | 1 |
| — | — | — | — | — | $810.00 | — | $109.60 | $121.70 | 18 | 0 |
| — | — | — | — | — | $820.00 | — | $113.30 | $131.10 | 22 | 0 |
Forward $719.50. The 25-delta put carries +4.21 volatility points over the 25-delta call.
2027-01-15(67 days)ATM 59.05%±182.99skew +6.96
| Calls | Strike | Puts | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Volume | Open int | Bid | Ask | IV | IV | Bid | Ask | Open int | Volume | |
| 0 | 2 | $144.80 | $158.20 | — | $590.00 | 67.46% | $20.80 | $32.00 | 29 | 0 |
| 0 | 32 | $138.00 | $150.60 | — | $600.00 | 63.39% | $24.50 | $27.00 | 369 | 20 |
| 0 | 1 | $131.60 | $143.30 | — | $610.00 | 63.56% | $27.10 | $30.70 | 5 | 0 |
| 0 | 5 | $123.20 | $141.10 | — | $620.00 | — | — | — | — | — |
| — | — | — | — | — | $630.00 | 63.79% | $29.50 | $42.00 | 12 | 0 |
| 0 | 8 | $111.60 | $123.50 | — | $640.00 | 61.91% | $36.00 | $38.90 | 48 | 1 |
| 0 | 30 | $106.10 | $116.60 | — | $650.00 | 62.10% | $40.20 | $42.70 | 22 | 35 |
| 0 | 13 | $99.00 | $107.90 | — | $660.00 | 61.39% | $38.20 | $51.20 | 11 | 0 |
| 2 | 6 | $95.20 | $103.80 | — | $670.00 | 61.73% | $42.00 | $56.60 | 9 | 0 |
| 0 | 22 | $85.90 | $99.40 | — | $680.00 | 61.34% | $46.00 | $60.60 | 14 | 0 |
| 0 | 13 | $86.20 | $93.40 | — | $690.00 | 61.92% | $52.30 | $65.00 | 4 | 0 |
| 1 | 121 | $81.60 | $86.40 | — | $700.00 | 60.41% | $59.90 | $63.60 | 327 | 0 |
| 3 | 12 | $71.30 | $78.60 | — | $720.00 | 60.06% | $68.30 | $75.10 | 55 | 0 |
| 0 | 109 | $61.70 | $70.00 | 59.67% | $740.00 | — | $80.60 | $87.00 | 19 | 0 |
| 0 | 181 | $48.50 | $62.80 | 57.73% | $760.00 | — | $89.30 | $98.50 | 13 | 0 |
| 0 | 10 | $46.50 | $52.50 | 58.44% | $780.00 | — | $104.50 | $109.40 | 45 | 0 |
| 2 | 92 | $40.40 | $45.70 | 58.30% | $800.00 | — | $115.20 | $126.60 | 199 | 0 |
| 0 | 23 | $32.20 | $43.50 | 58.64% | $820.00 | — | $129.80 | $140.90 | 21 | 0 |
| 0 | 75 | $27.80 | $36.70 | 58.07% | $840.00 | — | $144.50 | $156.50 | 280 | 0 |
| 1 | 160 | $21.60 | $34.00 | 57.98% | $860.00 | — | $160.80 | $173.00 | 13 | 0 |
| 3 | 6 | $21.60 | $24.10 | 56.83% | $880.00 | — | $177.40 | $190.00 | 11 | 0 |
Forward $723.27. The 25-delta put carries +6.96 volatility points over the 25-delta call.
2027-03-19(130 days)ATM 60.55%±262.31
| Calls | Strike | Puts | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Volume | Open int | Bid | Ask | IV | IV | Bid | Ask | Open int | Volume | |
| 1 | 7 | $178.90 | $191.00 | — | $580.00 | 65.01% | $38.90 | $46.90 | 9 | 0 |
| 0 | 2 | $173.20 | $183.60 | — | $590.00 | 62.37% | $38.70 | $47.30 | 47 | 0 |
| 2 | 41 | $166.80 | $178.00 | — | $600.00 | 63.87% | $46.70 | $50.50 | 27 | 0 |
| 0 | 1 | $160.30 | $171.90 | — | $610.00 | 63.90% | $50.60 | $54.30 | 23 | 1 |
| 0 | 51 | $154.30 | $165.30 | — | $620.00 | 62.12% | $48.50 | $59.30 | 57 | 0 |
| — | — | — | — | — | $630.00 | 61.75% | $52.90 | $62.00 | 8 | 1 |
| 0 | 11 | $142.40 | $151.30 | — | $640.00 | 62.61% | $60.40 | $65.50 | 60 | 0 |
| 0 | 3 | $135.20 | $147.30 | — | $650.00 | 61.18% | $58.30 | $72.10 | 7 | 0 |
| 0 | 7 | $129.40 | $140.80 | — | $660.00 | 61.35% | $62.40 | $77.60 | 12 | 0 |
| 0 | 11 | $124.50 | $134.60 | — | $670.00 | 61.63% | $69.20 | $81.10 | 10 | 0 |
| 0 | 80 | $119.20 | $131.10 | — | $680.00 | 61.81% | $76.70 | $83.90 | 53 | 0 |
| 0 | 6 | $115.90 | $124.10 | — | $690.00 | 61.75% | $81.90 | $88.60 | 7 | 0 |
| 2 | 90 | $111.00 | $118.50 | — | $700.00 | 61.46% | $86.70 | $93.20 | 19 | 2 |
| 0 | 4 | $101.60 | $109.70 | — | $720.00 | 60.91% | $96.60 | $103.10 | 27 | 12 |
| 0 | 8 | $92.70 | $101.30 | 60.71% | $740.00 | — | $108.20 | $115.10 | 53 | 2 |
| 0 | 53 | $84.10 | $95.80 | 61.12% | $760.00 | — | $118.00 | $128.90 | 7 | 0 |
| 0 | 11 | $75.50 | $87.70 | 60.44% | $780.00 | — | $129.80 | $142.10 | 1 | 0 |
| 0 | 14 | $69.90 | $80.80 | 60.70% | $800.00 | — | $141.60 | $152.60 | 21 | 0 |
| 0 | 41 | $63.50 | $73.80 | 60.40% | $820.00 | — | $155.00 | $166.40 | 6 | 10 |
| 0 | 13 | $57.70 | $69.20 | 60.71% | $840.00 | — | $169.00 | $179.90 | 19 | 0 |
| 0 | 11 | $52.60 | $60.40 | 59.70% | $860.00 | — | $183.70 | $194.80 | 4 | 0 |
Forward $725.89. Not enough surviving quotes on both wings to measure the skew here.
2027-04-16(158 days)ATM 60.01%±287.37
| Calls | Strike | Puts | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Volume | Open int | Bid | Ask | IV | IV | Bid | Ask | Open int | Volume | |
| — | — | — | — | — | $560.00 | 64.34% | $35.30 | $50.40 | 7 | 0 |
| 0 | 2 | $187.00 | $204.00 | — | $580.00 | 65.11% | $45.90 | $56.00 | 56 | 0 |
| — | — | — | — | — | $590.00 | 64.86% | $48.70 | $60.00 | 2 | 0 |
| 0 | 24 | $176.00 | $187.30 | — | $600.00 | 64.99% | $52.90 | $64.00 | 49 | 0 |
| 0 | 1 | $169.60 | $180.40 | — | $610.00 | 62.70% | $52.70 | $65.30 | 1 | 1 |
| 0 | 5 | $163.60 | $174.90 | — | $620.00 | — | — | — | — | — |
| 0 | 1 | $150.80 | $166.70 | — | $640.00 | 63.00% | $65.80 | $78.80 | 1 | 0 |
| — | — | — | — | — | $660.00 | 62.73% | $74.30 | $88.00 | 26 | 0 |
| 0 | 4 | $136.60 | $147.50 | — | $670.00 | 61.71% | $76.50 | $92.00 | 8 | 0 |
| 0 | 3 | $131.40 | $142.00 | — | $680.00 | 62.86% | $86.30 | $96.20 | 9 | 6 |
| 0 | 1 | $126.60 | $134.60 | — | $690.00 | 61.37% | $90.20 | $97.30 | 38 | 6 |
| 2 | 151 | $121.50 | $129.30 | — | $700.00 | 61.23% | $95.10 | $102.40 | 8 | 6 |
| 0 | 22 | $111.60 | $123.10 | — | $720.00 | 61.20% | $106.60 | $112.60 | 15 | 6 |
| 0 | 13 | $103.70 | $112.30 | 60.58% | $740.00 | — | $116.80 | $124.60 | 6 | 6 |
| 0 | 10 | $94.80 | $106.80 | 60.85% | $760.00 | — | $127.50 | $135.50 | 14 | 8 |
| 7 | 152 | $88.30 | $95.70 | 59.99% | $780.00 | — | $139.70 | $148.60 | 3 | 9 |
| 7 | 11 | $81.20 | $89.50 | 60.04% | $800.00 | — | $150.40 | $162.10 | 9 | 0 |
| 7 | 11 | $74.80 | $82.70 | 59.87% | $820.00 | — | $163.10 | $174.00 | 5 | 0 |
| 8 | 9 | $68.70 | $76.20 | 59.63% | $840.00 | — | $179.50 | $188.50 | 6 | 0 |
| 7 | 10 | $63.00 | $69.20 | 59.13% | $860.00 | — | $194.50 | $202.90 | 6 | 0 |
| 6 | 7 | $57.70 | $64.70 | 59.21% | $880.00 | — | $206.40 | $217.70 | 1 | 0 |
Forward $727.89. Not enough surviving quotes on both wings to measure the skew here.
2027-06-17(220 days)ATM 60.39%±343.88
| Calls | Strike | Puts | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Volume | Open int | Bid | Ask | IV | IV | Bid | Ask | Open int | Volume | |
| 0 | 2 | $201.70 | $218.00 | — | $590.00 | 64.03% | $61.70 | $75.00 | 15 | 0 |
| 0 | 4 | $195.00 | $211.90 | — | $600.00 | 63.61% | $65.40 | $78.20 | 60 | 0 |
| 0 | 1 | $191.60 | $205.00 | — | $610.00 | — | — | — | — | — |
| 0 | 49 | $183.70 | $196.50 | — | $620.00 | 63.57% | $74.20 | $86.80 | 2 | 0 |
| 0 | 2 | $177.70 | $194.00 | — | $630.00 | 63.67% | $79.70 | $90.80 | 1 | 0 |
| 0 | 1 | $174.60 | $189.40 | — | $640.00 | 62.97% | $81.80 | $95.40 | 7 | 0 |
| 0 | 3 | $169.00 | $180.20 | — | $650.00 | — | — | — | — | — |
| 0 | 5 | $164.00 | $174.00 | — | $660.00 | 62.63% | $91.30 | $104.00 | 2 | 0 |
| 1 | 7 | $159.30 | $170.00 | — | $670.00 | 62.68% | $97.60 | $108.00 | 1 | 0 |
| 0 | 2 | $154.40 | $166.00 | — | $680.00 | 62.73% | $102.10 | $114.00 | 4 | 0 |
| 0 | 1 | $146.70 | $160.20 | — | $690.00 | 62.60% | $107.50 | $118.60 | 1 | 0 |
| 0 | 3 | $145.20 | $156.00 | — | $700.00 | 62.27% | $111.50 | $124.00 | 28 | 0 |
| 3 | 11 | $136.00 | $146.00 | — | $720.00 | 62.15% | $123.00 | $134.20 | 3 | 0 |
| 0 | 1 | $127.40 | $138.00 | 61.67% | $740.00 | — | $132.00 | $146.20 | 14 | 0 |
| — | — | — | — | — | $760.00 | — | $144.00 | $157.90 | 8 | 0 |
| 0 | 35 | $110.90 | $122.00 | 60.97% | $780.00 | — | $156.00 | $170.00 | 98 | 0 |
| 0 | 16 | $103.40 | $116.00 | 60.98% | $800.00 | — | $168.70 | $182.40 | 24 | 0 |
| 0 | 5 | $95.80 | $108.20 | 60.38% | $820.00 | — | $182.10 | $196.00 | 5 | 0 |
| 0 | 11 | $90.30 | $102.20 | 60.51% | $840.00 | — | $195.60 | $209.80 | 3 | 0 |
| — | — | — | — | — | $860.00 | — | $209.00 | $222.00 | 7 | 0 |
| — | — | — | — | — | $880.00 | — | $226.10 | $234.20 | 5 | 0 |
Forward $733.43. Not enough surviving quotes on both wings to measure the skew here.
How to read this
Calls on the left, puts on the right, the strike between them — the layout every chain uses. Each block is one expiration, and the heading carries its days to expiry, the at-the-money implied volatility, and the one-standard-deviation move that volatility implies over that time.
Only the 21 strikes nearest the forward are stored, which is the part of the board that carries the volume. The shaded side is in the money: below the forward for calls, above it for puts.
Implied volatility is shown on the out-of-the-money side only. An in-the-money option is nearly all intrinsic value quoted on a wide market, so a volatility solved from it would look authoritative and mean very little. The price is still shown, because the price is real; the blank is deliberate.